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The Most Expensive Ad, for Cheap!
I tried to find out what the most amount of money was that anyone had ever spent on internet advertising but however hard I looked, I couldn’t find a website that told me. Then I had a fantastic idea. You could make a web site that would tell you.
The idea is simple yet powerful. Anyone can pay for advertising and have their really large logo displayed on the front page of your dedicated website. It really is that simple. They pay for the ad, and you place their ad on your front page.
Then it gets more interesting. Only have 22 spaces available on your site. Charge just one dollar for the first space and for that, your advertiser can place a large ad at the top of the front page of your website. But the advertiser can only have that space until someone else comes along and buys the next ad space. Each next ad will cost twice as much as the previous and their ad will never leave the front page.
The good thing about this is that everyone can get involved. Early advertisers with small budgets can buy the less expensive spaces on your site whilst the larger advertisers will eventually be attracted to the more expensive. Whoever currently has the most expensive ad will always be at the top position. Even more exciting is that the ads will always remain on your front page.
We’re all fascinated with record breaking events such as the biggest, the best, the most expensive. People will keep coming back to re-visit your site just to watch how high the price will go.
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How to advertise your business on a webpage for one dollar whilst your competitors pay over one million dollars for the same privilege.
It’s based on the fact that we’re all extremely fascinated with record setting events and achievements in our world today. The fastest, the biggest, the most expensive. All these capture our imagination like no other. So yes. Size does matter.
Imagine if you paid a dollar to have your advert placed right at the top of a dedicated webpage. A webpage where the only way that your ad could change to the next position down would be if someone paid double what you paid. And the only way that that person’s ad could go down one position is if a third person took up the top spot by paying exactly double what the second person paid. And so on.
Keep doubling the price of the next ad space and you would soon reach large amounts of money. Amounts so large that the huge publicity associated will lead to huge website visitors to the dedicated web page. And that in turn would ensure very large numbers of visitors to see your one dollar ad.
Your ad would never get lost in a sea of ads because after around twenty purchases, very few organisations would be able to enter this exclusive club.
The powerful yet simple concept will produce fantastic publicity especially as larger companies begin to get involved and bigger sums are spent. If all the ads remain on the dedicated page then bingo. Your one dollar ad will be on the same page as a one million dollar ad.
This is a very good example of how a wonderfully simple idea based on a powerful concept can lead to completely out of proportion results.
Article Source: http://EzineArticles.com/
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